I purchased Teeccino the other day in hopes of weining my husband off of caffine from coffee. I didn't know what to expect in terms of flavor. So when I got home from work, I brewed a pot of Faux Joe! I put 1 scoop of real coffee and 3 scoops of Teeccino. I was PLEASANTLY SURPRISED! It was mild, dark and delicious! WOW...this is my new drink. I also purchased the Teechia, and am eagerly awaiting the cereal!