I cannot BELIEVE how good my first taste of Teeccino tastes! (I am trying the medium roast.) I really was not expecting it to taste so full-bodied. I have tried other coffee substitutes in the past and have been disappointed by their thin, unlike-coffee-tasting flavor. As such, I would give up and go back to coffee. It's easy for me to give in because I live in Seattle, WA where the aroma of coffee is as common as the salt air from the sea. I LOVE the smell and taste of coffee but need to cut it out of my diet for health reasons. I am so surprised and THRILLED to have what seems to be a very enjoyable and affordable alternative! Thank you, thank you, thank you!