Having tried other "coffee substitutes", I didn't expect much...but was happily surprised. Purchased a variety of flavors with the idea that I would probably like the hazelnut. Turns out I LOVE the French Roast. Closest thing to coffee I have ever tasted. I'll qualify that by saying I love coffee but don't like Starbuck's (too strong and bitter for me) and usually drank 3-4 cups a day of 1/2 reg and 1/2 decaf. The reason for quitting coffee is health - without a lengthy explanation of my structural problems, after a few weeks of drinking coffee my neck would ache. I've tested this countless times over the years and coffee is the culprit. Bottom line - I'm a Teeccino drinker and don't feel deprived of coffee at all. Totally satisfies my coffee craving and I feel so much better. (I detoxed from coffee during my xmas cold/flu...)