I rarely drank coffee but would drink caffeinated hot chocolate and teas. When I found Teecino I was so excited, I bought the sample pack and shared it with my whole family. My hubby drank coffee regularly and has gotten hooked on Teecino, we've tried all the flavors and always make it when family members come over and don't tell them until after they comment about the flavor. We've got my mom, step-dad and sister all loving it!