While living in the Northwest for many years, I had always savored rich, black specialty coffee. Then in Dec 2004, I was diagnosed with stage IV indolent lymphomna. With a desire to manage my illness naturally, I gave up all sweets, dairy, processed foods, meat, and my beloved COFFEE. After trying many unsatisfying coffee substitutes, I stumbled upon Teeccino about 4 years ago....one more try, I thought. It's been a staple in my cupboard ever since! The flavor is wonderful and satisfying. Thank you for a SUBPERB product.